Leeum Samsung Museum | Itaewon & Yongsan-gu, Seoul | Attractions - Tweet Tours
As a testament to South Korea's commitment to both preserving its rich cultural heritage and embracing cutting-edge contemporary art. The Leeum Samsung Museum of Art is an architectural marvel, opened in 2004, is not just a museum but a bold statement of artistic vision and corporate patronage.
The brainchild of the Samsung Foundation of Culture, Leeum (a portmanteau of "Lee" from the Samsung founding family and "museum") was conceived as a space to bridge the gap between Korea's artistic past and its dynamic present. The museum complex, designed by three internationally renowned architects - Mario Botta, Jean Nouvel, and Rem Koolhaas - is itself a work of art, each building a distinct expression of architectural philosophy.
South Korea
Leeum Samsung Museum of Art: A Confluence of Tradition and Innovation
Botta's terracotta-clad Museum 1 houses an impressive collection of traditional Korean art. Its rotund form, reminiscent of ancient Korean earthenware, creates a fitting shell for treasures ranging from Goryeo celadon to Joseon Dynasty paintings. Inside, visitors are greeted by a soaring atrium, its spiral staircase inviting exploration of the meticulously curated galleries.
In stark contrast, Nouvel's sleek black Museum 2 is dedicated to international contemporary art. Its reflective surfaces and angular design create a dynamic interplay of light and shadow, mirroring the ever-changing nature of modern artistic expression. Here, works by titans like Andy Warhol and Damien Hirst share space with emerging Korean talents, fostering a dialogue between global and local art scenes.
Koolhaas's contribution, the Samsung Child Education & Culture Center, serves as a bridge between the two museums. Its transparent design embodies the museum's educational mission, offering programs that nurture creativity and artistic appreciation in young minds.
For visitors, Leeum offers more than just passive observation. Interactive exhibits, guided tours, and workshops provide immersive experiences that deepen understanding and appreciation of both traditional and contemporary art forms. The museum's Digital Guide, an innovative smartphone application, offers personalized tours and in-depth information about the artworks, enhancing the visitor experience through technology.
One of Leeum's most intriguing features is its juxtaposition of ancient and modern. In Museum 1, a 700-year-old Buddha statue might share a room with a cutting-edge multimedia installation, creating unexpected dialogues across centuries. This curatorial approach challenges visitors to reconsider their perceptions of art and time.
An interesting anecdote surrounds the museum's iconic "Mao" portrait by Andy Warhol. Legend has it that during the installation, the portrait mysteriously rotated 180 degrees overnight. Some staff jokingly attributed this to the "ghost of Chairman Mao," though it was likely due to an overzealous air conditioning system.
Practical Information:
Address: 60-16 Itaewon-ro 55-gil, Yongsan-gu, Seoul
Opening Hours: Tuesday-Sunday, 10:30 AM - 6:00 PM (closed Mondays)
Admission: Adults 15,000 won, Students 8,000 won
Guided tours available in Korean and English (reservation required)
Special exhibitions and events are regularly updated on the museum's website
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