Nestled in the heart of Nagano Prefecture, Matsumoto is a captivating city that offers a blend of traditional Japanese charm and stunning natural beauty. Surrounded by the majestic Japanese Alps, it’s the perfect destination for travelers seeking an authentic and peaceful experience. From its iconic Matsumoto Castle to its vibrant local festivals, Matsumoto is a destination that caters to all kinds of travelers. The city offers the warmth of small-town Japan, with friendly locals and breathtaking landscapes waiting to be explored. Let's dive into everything that makes Matsumoto a must-visit destination for your next trip to Japan.

Population: Approximately 240,000 in 2019.

Economy: Matsumoto's economy focuses on a mix of tourism, agriculture, and local craftsmanship. The city is known for wasabi farming, traditional arts, and a growing role as a cultural and outdoor travel destination.

Landmarks: Famous for the Matsumoto Castle, Daio Wasabi Farm, and the Japan Ukiyo-e Museum.

Tucked away in Nagano Prefecture, Obuse is a charming town that draws visitors back in time and immerses themselves in rich history, local art, and tranquil beauty. This place blends the best of traditional Japan with modern, laid-back vibes. While many travelers to Japan may focus on major cities like Tokyo or Kyoto, Obuse offers a unique cultural experience that shouldn’t be missed. This quaint town is best known for its connection to the renowned artist Hokusai and its delicious explore chestnut-based delicacies.



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Population: Approximately 11,000 in 2019.

Economy: Obuse's economy thrives on tourism, agriculture, and local craftsmanship. It’s famous for chestnut farming, traditional sake brewing, and artisan goods, with a strong focus on preserving cultural heritage.

Landmarks: Famous for the Hokusai Museum, Gansho-in Temple, and the Masuichi Sake Brewery.

Tochigi Prefecture is a hidden gem located in the Kanto region of Japan, just a short train ride from the hustle and bustle of Tokyo. Known for its striking natural beauty, rich cultural heritage, and historic landmarks, Tochigi offers a perfect blend of modern convenience and traditional charm. Visitors can explore breathtaking UNESCO World Heritage Sites, serene mountains, lush forests, and rejuvenating onsen hot springs. It's also home to Nikko National Park, a paradise for hikers and nature lovers. This peaceful region stands out for its unique experiences that give travelers a taste of authentic Japan, far from the busy urban centers.

Population: Approximately 1.9 million in 2023.

Economy: Tochigi Prefecture's economy is driven by a mix of agriculture, manufacturing, and tourism. Known for producing strawberries, rice, and kanpyo, it also hosts automotive and electronics industries. Tourism, especially in Nikko, plays a significant role in its economy.

Landmarks: Famous for the Nikko National Park, Nikko Toshogu Shrine, and the Ashikaga Flower Park.

Nestled in the mountains of Tochigi Prefecture, Nikko offers a captivating blend of ancient history, stunning landscapes, and rich cultural traditions. Just a couple of hours north of Tokyo, Nikko is a must-visit destination for those looking to step into the heart of Japan’s spiritual and natural beauty. Known for its UNESCO World Heritage Sites, including the magnificent Toshogu Shrine, this city is equally famous for its breathtaking waterfalls, serene lakes, and hot springs. So get ready to embark on a journey through centuries of history, stunning vistas, and unforgettable experiences!

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Population: Approximately 77,000 in 2021.

Economy: Nikko's economy focuses on tourism, with visitors drawn to its historic sites, natural beauty, and hot springs. Local industries include traditional crafts, agriculture, and hospitality services.

Landmarks: Famous for the Toshogu Shrine, Lake Chuzenji, and the Yumoto Onsen.

Aizuwakamatsu, located in the center of Fukushima Prefecture, is a city that perfectly combines samurai heritage, natural beauty, and rich culture. Aizuwakamatsu, also known as the "Samurai City," provides visitors with a deep dive into Japan's feudal past through well-preserved castles, historical landmarks, and museums that recount the tale of the Aizu Clan and its significant role in Japanese history.

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Population: Approximately 120,000 in 2020.

Economy: Aizuwakamatsu’s economy is driven by tourism, traditional crafts like lacquerware, sake production, and agriculture, particularly rice farming. The city also supports small local businesses and artisans.

Landmarks: Famous for the Tsuruga Castle (or Aizu-Wakamatsu Castle), Iimoriyama Hill & Byakkotai Memorial, and the Ouchi-juku Post Town.