Tucked away in the center of Shikoku Island, Japan, is Tokushima, a hidden treasure just waiting to be explored. Known for its vibrant festivals, stunning natural landscapes, and rich cultural heritage, this city offers a unique blend of traditional and modern attractions. Tokushima has something to offer everyone, regardless of your interests—foodies, history buffs, or adventure seekers alike. Navigating all the notable highlights of this enchanting destination will ensure you make the most of your visit.
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Population: Approximately 728,000 in 2019.
Economy: Tokushima’s economy is dominated by 3 major industries, which are agriculture, forestry and fisheries. The region also is Japan’s largest supplier of cauliflower and lotus roots.
Landmarks: Famous for the Awa Odori Kaikan, Tokushima Castle Museum, and Naruto Whirlpools.
Japan
Tokushima’s history blends effortlessly between ancient traditions and modern influences. Founded in the 16th century, the city played a significant role during the Edo period as a hub for indigo dyeing. This rich past is still evident today, with many historical sites and cultural practices preserved for visitors to explore. One of the most notable landmarks is the Tokushima Castle Museum, which offers a glimpse into the city’s feudal past. The museum, built in the remains of Tokushima Castle, features displays and artifacts that demonstrate the development, together with the well-preserved culture of the city over time.
Tokushima offers a charming blend of urban and rural living to both its dwellers and visitors. The citizens of Tokushima are known for their warm hospitality and strong sense of community. They take pride in their rich cultural heritage, especially their famous Awa Odori dance festival. Both in bustling city centers or tranquil countryside, the people of Tokushima embody a harmonious balance of tradition and modernity.
Tokushima-Shi, Tokushima Prefecture, Japan - © Facts
Tokushima boasts a variety of attractions that cater to diverse interests. From historical buildings to natural wonders, you will find a lot of exciting things to discover at every turn.
Awa Odori dance - © Japan Tourism
Tokushima’s cuisine is a delightful journey for foodies around the world. Give these must-try local dishes a taste and you'll get a true taste of Tokushima’s culinary diversity and richness. Each dish offers unique flavors and stories, contributing to a memorable culinary experience.
Tokushima Ramen - © Los Angeles Times
Tokushima is vibrant with festivals and local celebrations that offer a glimpse into its rich cultural heritage. Each offers a unique experience, filled with music, dance, and the warmth of the local community.
Held every August, the Awa Odori Festival is Tokushima's most famous event and one of Japan's largest dance festivals. It dates back over 400 years and attracts more than a million visitors each year. Thousands of dancers in traditional costumes perform the vivacious Awa Odori dance around the streets as part of the event. Accompanied by traditional music played on shamisen, taiko drums, and flutes, the energetic and rhythmic dance creates a festive and electric atmosphere. Visitors are encouraged to join in the dance, and there are numerous food stalls, souvenir shops, and performances to enjoy throughout the city.
Celebrating the harvest of the famous Naruto Kintoki sweet potatoes, this festival takes place in the autumn. The event includes parades, traditional music and dance performances, and an array of food stalls offering various sweet potato dishes. Highlights of the festival include sweet potato digging activities, cooking demonstrations, and contests where locals and visitors can showcase their culinary skills using Naruto Kintoki. It's a fun and family-friendly event that not only celebrates local agriculture but also fosters community spirit.
In March, Tokushima celebrates the Hina Doll Festival, also known as Girls' Day. This festival features the display of Hina dolls, which are intricately crafted and dressed in traditional Heian-period clothing. The dolls stand in for the emperor, empress, and their court and are set on a tiered stage. The festival also includes traditional music and dance performances, tea ceremonies, and workshops where visitors can learn about the art of doll making. It’s a cultural celebration that highlights the importance of family and the wish for health and happiness for young girls.
Hina Doll Festival - © Japan Tourism
Naruto Whirlpools - © Japan Tourism
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Spring in Tokushima - © Terumi Tokino
Navigating Tokushima is stress-free with various transportation options available that suit your every need.
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Handling your finances while traveling is crucial, and Tokushima provides several convenient banking and ATM services. ATMs are widely accessible at major train stations, convenience stores, and shopping malls, with many accepting foreign credit and debit cards for easy cash withdrawals. Currency exchange services are available at major hotels, airports, and some banks, though better rates might be found at local branches or exchange offices. Most businesses in Tokushima accept major credit and debit cards, but it’s wise to carry some cash for smaller shops and rural areas where card payment might not be available.
Tokushima provides a variety of accommodation choices to suit different preferences and budgets.
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