Sunchang County is located in North Jeolla Province, South Korea, and is known for its picturesque mountainous terrain and rich cultural heritage. Sunchang is particularly famous for its traditional red pepper paste, known as gochujang, which is considered a local specialty and is distinct from other varieties due to its unique recipe and the governor's personal seal of approval. The county also hosts the Sunchang Fermented Soybean Product Festival, celebrating its reputation as a center for traditional Korean fermented foods. These characteristics make Sunchang a unique and attractive destination for visitors interested in Korean cuisine and culture.
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Population: Approximately 30.000 people.
Economy: Sunchang County's economy deeply rooted in its agricultural and culinary heritage, particularly known for its production of traditional Korean fermented foods. The county is famous for its gochujang (red pepper paste), which is crafted using high-quality local ingredients such as peppers and beans, benefiting from the region's ideal climate and clean water sources. This specialty has not only become synonymous with Sunchang but also drives significant tourism, especially during the annual Sunchang Fermented Soybean Product Festival, which celebrates the county's status as a center for fermented food production.
Attractions: Sunchang Traditional Gochujang Folk Village, Sunchang Jangnyu Experience Center, Sunchang Fermented Soybean Product Festival, Sunchang Gochujang Museum, Gangcheon Mountain, Hoemun Mountain
South Korea
Historically, Sunchang was known as 'Okcheon' and 'Osan' during the Mahan Period, and later as 'Sunhwa' during the Unified Silla Period, before becoming 'Sunchang-hyeon' in the Goryeo Period. It gained prominence when the Buddhist monk Jeongo, a native of the area, was honored as the Monk of the State in 1319, leading to its elevation to a county status.
Culturally, Sunchang is synonymous with its famous gochujang (red pepper paste), which has been a regional specialty since the 14th century. The county's gochujang became renowned after King Taejo of the Joseon Dynasty incorporated it into royal cuisine. This culinary tradition has not only defined Sunchang's cultural identity but also contributed to its economy and tourism, with the Sunchang Fermented Soybean Product Festival celebrating its rich heritage in fermented foods.
Visitors to Sunchang can expect warm and friendly interactions with the locals, who are known for their hospitality and pride in their cultural heritage. Predominantly ethnic Korean, with a strong sense of community and tradition. The locals are generally welcoming towards tourists, especially those interested in experiencing Sunchang's famous gochujang (red pepper paste) and other traditional fermented foods. Visitors can enjoy engaging with residents during local festivals and at cultural sites, where they can learn about the region's culinary and historical significance.
Sunchang Gochujang Folk Village - © gather
Sunchang is renowned for its rich cultural heritage and stunning natural beauty. Among its top attractions are the famed Sunchang Gochujang Village, where visitors can explore the traditional process of making Korea's iconic red chili paste, and the serene Mount Deokyusan, offering breathtaking views and peaceful hiking trails.
Location: At the foot of Mt. Amisan in Sunchang City, Jeollabuk-do.
The village is renowned not only for its production of traditional gochujang but also for its picturesque setting at the base of Mt. Amisan. Visitors can explore traditional Korean houses, known as hanok, which are used in the production process. The village hosts annual festivals celebrating gochujang, where visitors can taste various dishes made with the paste and learn about its role in Korean culinary history. Additionally, the village showcases traditional fermentation jars (onggi) used for making gochujang, adding a unique cultural element to the visit.
Location: Near the Traditional Gochujang Folk Village in Sunchang, Jeollabuk-do.
The center offers a variety of hands-on programs where visitors can make their own gochujang, doenjang (soybean paste), and other traditional Korean condiments. The experience is guided by local experts who teach the traditional techniques passed down through generations. The center also provides insight into the health benefits of fermented foods and their significance in Korean diets. Seasonal workshops and special events are frequently held, allowing visitors to create traditional dishes like bibimbap using the condiments they've made.
Location: 270 Gangcheonsan-gil, Paldeok-myeon, Sunchang, Jeollabuk-do.
Gangcheonsan County Park is famous for its diverse natural beauty, including dense forests, towering rock formations, and serene waterfalls such as the Jangsu Waterfall. The park is particularly popular in autumn when the leaves turn vibrant shades of red and orange, attracting photographers and hikers. The park's suspension bridge offers breathtaking views of the valley below, and the hiking trails vary in difficulty, making it accessible for all levels of outdoor enthusiasts. Historical sites within the park, such as old temples and pagodas, add cultural depth to the visit.
Location: 55 Jangryu-ro, Sunchang-eup, Sunchang-gun, Jeollabuk-do.
The park is an educational and cultural hub that delves into the science and art of fermentation, which is integral to Korean cuisine. It features interactive exhibits that explain the fermentation process of various foods, including gochujang, doenjang, and kimchi. Visitors can explore the "Fermentation Science Hall," which provides a detailed look at the microbiology behind fermentation. The park also hosts cooking classes where participants can learn to prepare fermented dishes. The park's outdoor areas include a beautifully landscaped garden with examples of traditional Korean storage jars (onggi) used for fermenting food.
Location: In the county of Hongcheon, Gangwon-do.
Ami-san Mountain is a destination known for its natural beauty and recreational activities. The mountain is covered with dense forests that are ideal for hiking, with trails leading to scenic viewpoints overlooking the surrounding valleys and rivers. In the spring, the mountain is dotted with colorful wildflowers, and in the winter, it becomes a popular spot for snowshoeing. The mountain is also home to several Buddhist temples that provide a peaceful retreat for visitors. Historical relics and cultural sites along the trails offer a glimpse into the region's past, making Ami-san a well-rounded destination for both nature lovers and history enthusiasts.
Gangcheonsan County Park - © gather
Sunchang County is renowned for its culinary specialties, particularly its traditional fermented foods. Here are some must-try dishes and local specialties:
Sunchang Gochujang (Red Pepper Paste)
This famous red pepper paste is a staple of Korean cuisine, known for its rich flavor and high quality. Sunchang gochujang is made using traditional methods and is often used in various Korean dishes to add spice and depth. The paste is so integral to Sunchang's identity that it is celebrated annually at the Sunchang Fermented Soybean Product Festival, highlighting its importance to the local culture and economy.
Doenjang (Soybean Paste)
Another fermented product, doenjang is a thick soybean paste used in soups and stews, known for its deep umami flavor and nutritional benefits. Like gochujang, doenjang is a key component of Korean cuisine and is celebrated in Sunchang for its traditional production methods.
Cheonggukjang (Rich Soybean Paste Stew)
A fermented soybean paste stew that is rich in flavor and often includes tofu, vegetables, and sometimes meat. It is known for its strong aroma and health benefits. This dish is a staple in Korean households and is appreciated for its probiotic content and heartiness.
Jangajji (Pickled Vegetables)
Vegetables pickled in gochujang or soy sauce, offering a tangy and savory flavor. These pickles are commonly served as side dishes in Korean meals. Jangajji showcases the versatility of Sunchang's fermented products and complements the main dishes with its refreshing taste.
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Sunchang Gochujang (Red Pepper Paste) - © gather
Sunchang County experiences a temperate climate with distinct seasonal variations, which can help travelers plan their visit and pack accordingly:
Winter (December to February): The daily mean temperature ranges from −1.5°C (29.3°F) in January to 1.4°C (34.5°F) in February, with record lows reaching below freezing.
Spring (March to May): Temperatures rise from 6.3°C (43.3°F) in March to 18.1°C (64.6°F) in May, making it a pleasant time to visit.
Summer (June to August): The warmest months, with daily means around 22.4°C (72.3°F) in June to 26.0°C (78.8°F) in August, and record highs reaching up to 38.1°C (100.6°F).
Autumn (September to November): Cooler temperatures return, ranging from 20.8°C (69.4°F) in September to 7.6°C (45.7°F) in November.
Rainfall: The region experiences significant rainfall during the summer months, with July being particularly wet. Travelers should be prepared for humid conditions during this time.
Humidity: Average relative humidity is highest in July and August, around 79.5%, contributing to the muggy summer feel.
Spring (April to June) and Autumn (September to November) are considered the best times to visit Sunchang, offering mild temperatures and less rainfall, ideal for outdoor activities and exploring local attractions.
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Sunchang in fall - © gather
Sunchang County hosts several vibrant festivals that celebrate its rich cultural and culinary heritage:
Sunchang Fermented Food Festival
Time of Year: October
This festival is a celebration of Sunchang's renowned fermented foods, particularly gochujang (red chili paste). Visitors can engage in hands-on activities like making gochujang, enjoy cultural performances, and explore exhibitions showcasing traditional Korean condiments. The event is held in Sunchang Gochujang Village and offers a unique insight into the region's culinary traditions.
Sunchang International Fermented Sauce Expo
Time of Year: Concurrent with the Fermented Food Festival in October
This expo highlights global fermented sauces and invites chefs to present lectures and cooking demonstrations. Visitors can taste traditional Korean sauces and international varieties, participate in a cooking contest, and explore a Street Food Zone, making it a fascinating experience for food enthusiasts.
Gangcheonsan County Park Night Light Show
Time of Year: Various times, often during festival seasons
This attraction offers visitors the chance to explore Gangcheonsan County Park at night, enjoying colorful light displays near Cheonu Falls and other scenic spots. The show features fairy-tale characters and stories from the Joseon Dynasty, providing a magical experience for families and nature lovers.
Sunchang Fermented Food Festival - © gather
When visiting Sunchang, it's essential to be aware of the local customs and cultural etiquette to ensure respectful interactions with residents. Here are some important points:
Gochujang village - © gather
By Train
Train to Jeongeup: Take a train from Seoul Station to Jeongeup Station, which takes around 3 hours. From there, take a bus to Sunchang, which takes about 30 minutes.
By Bus
Direct Bus from Seoul: From Seoul Central City Terminal, there are several daily buses to Sunchang, with a travel time of around 4 hours. The cost ranges from W33,000 to W43,000, depending on the type of bus.
Public Transit
Local Buses: Once in Sunchang, local buses can be used to travel within the county and to nearby attractions. The bus system connects various parts of the county, making it accessible for travelers.
Taxis
Taxis are available for hire in Sunchang and can be a convenient option for reaching specific destinations, especially if traveling with luggage or in a group.
Car Rentals
For more flexibility, renting a car is an option. Rental services are available in nearby cities like Jeonju, allowing visitors to explore Sunchang and its surroundings at their own pace.
Walking and Cycling
Given Sunchang's scenic landscapes and compact size, walking and cycling are enjoyable ways to explore the area, especially for visiting local attractions and experiencing the natural beauty.
Sunchang has several ATMs and banking facilities that cater to both locals and tourists. Major banks like Woori Bank, Shinhan Bank, and KEB Hana Bank operate ATMs throughout the county, many of which offer English language options for ease of use. Visitors can withdraw cash in Korean Won (KRW) using international debit or credit cards, but it's advisable to use bank-operated ATMs to minimize fees. Most ATMs are located in convenient areas, including near shopping districts and transportation hubs, making it easy to access cash when needed.
Sunchang offers a variety of accommodation options to suit different preferences and budgets. Visitors can choose from traditional hanok stays, which provide a unique cultural experience in a traditional Korean house, to modern hotels and guesthouses that offer comfortable amenities. Additionally, many accommodations are conveniently located near local attractions, making it easy for travelers to explore the county's rich culinary and cultural heritage.
Tucked away in Sri Lanka’s southeastern corner, Yala National Park is where wild nature meets deep tradition. Known worldwide for its leopard population, the park is also home to elephants, sloth bears, crocodiles, and hundreds of bird species. Beyond wildlife, Yala opens doors to a cultural landscape dotted with ancient temples, Buddhist ruins, and coastal villages. For travelers seeking more than just a safari, Yala offers a chance to explore eco-tourism, local communities, and sacred heritage sites.
Population: The Yala National Park area doesn’t have a human population.
Economy: The economy around Yala National Park thrives on a blend of eco-tourism, agriculture, and local services. Safari tours, eco-lodges, and cultural experiences drive steady income for nearby towns like Tissamaharama and Kataragama, supporting thousands of families.
Landmarks: Famous for Block I of Yala and wildlife encounters, including elephants, sloth bears, crocodiles, and exotic bird species.
Nestled on Sri Lanka’s southern coastline, Galle is a vibrant city where history meets the sea. Its cobbled streets, colonial architecture, and serene beaches make it a must-visit destination for travelers seeking a blend of culture, adventure, and relaxation. A UNESCO World Heritage site, Galle captivates visitors with its Dutch Fort, bustling markets, and friendly locals. Whether you’re exploring the ramparts at sunset or savoring fresh seafood by the shore, Galle promises an unforgettable journey into Sri Lanka’s heritage.
Population: Approximately 113,000 in 2023.
Economy: Galle’s economy thrives on tourism, trade, and fisheries. The city’s historic fort, colonial architecture, and coastal charm draw thousands of international visitors each year, making tourism its main economic driver. Fishing remains vital for local livelihoods, supplying fresh seafood across the region.
Landmarks: Famous for the Galle Fort, Dutch Reformed Church & Maritime Museum, and Unawatuna Beach.
Nestled along Sri Lanka’s southwestern coast, Bentota is a tropical paradise that blends golden beaches, vibrant culture, and thrilling adventures. Famous for its calm waters, luxury resorts, and scenic river estuary, Bentota has become a top destination for travelers seeking both relaxation and authentic experiences. From serene beach walks at sunrise to adrenaline-pumping water sports, this coastal town offers a perfect balance of leisure and exploration. With its proximity to Colombo and Galle, Bentota is easy to reach, making it an ideal stop for both short escapes and extended holidays.
Population: Approximately 37,000 in 2023.
Economy: Bentota’s economy thrives mainly on tourism, which drives local businesses such as hotels, restaurants, and wellness retreats. The town also benefits from fishing, coconut cultivation, and handicrafts like wood carving and batik textiles. Many residents rely on the growing demand for water sports and Ayurvedic treatments, making tourism the backbone of both income and employment in the area.
Landmarks: Famous for Bentota Beach, Bentota River Safari, and Kande Vihara Temple.
Mirissa is a charming coastal town on Sri Lanka’s southern shoreline. Known for its golden beaches, turquoise waters, and vibrant marine life, it has become a must-visit stop for travelers exploring the island. Many come for whale watching, surfing, and sunset views at Coconut Tree Hill, but Mirissa offers much more than postcard beauty. The fishing boats you see anchored by the bay carry generations of stories. Local traditions, delicious cuisine, and a laid-back rhythm of life shape every visitor’s experience.
Population: Approximately 4,700 in 2023.
Economy: Mirissa’s economy is largely shaped by its coastal location. Fishing has long been the backbone of local livelihoods, with generations relying on the Indian Ocean for income. In recent decades, tourism has become the main driver of growth, thanks to whale watching, surfing, and beachside hospitality.
Landmarks: Famous for Mirissa Beach, Coconut Tree Hill, and Parrot Rock Bridge.
Tucked away in the Central Highlands of Sri Lanka, Nuwara Eliya is often called “Little England”. With its rolling tea plantations, cool misty mornings, and colonial charm, this mountain town feels like a step into another world. Travelers come here to breathe fresh air, walk through flower gardens, sip the finest Ceylon Tea, and enjoy a pace of life far from the island’s busy cities. Whether you’re drawn by scenic landscapes, heritage architecture, or the warmth of its people, Nuwara Eliya is a destination that blends nature, culture, and history in perfect harmony.
Population: Approximately 781,000 in 2023.
Economy: Nuwara Eliya’s economy thrives mainly on tea production, as it sits in the heart of Sri Lanka’s central highlands, famous worldwide for Ceylon Tea. The city also benefits from a growing tourism industry, attracting visitors with its colonial charm, cool climate, and scenic landscapes.
Landmarks: Famous for Gregory Lake, Hakgala Botanical Garden, and Victoria Park.
Nestled on the banks of the Kinabatangan River in Sabah, Malaysian Borneo, Sukau is a destination where wildlife, culture, and conservation come together. Known as one of Asia’s top spots for river safaris and eco-tourism, this quiet village offers a front-row seat to encounters with Bornean orangutans, pygmy elephants, proboscis monkeys, and exotic birdlife.
Population: Approximately 1,400 in 2019.
Economy: Sukau’s economy is shaped by its riverine location and natural resources. Traditionally, the Orang Sungai community relied on fishing, small-scale farming, and forest gathering for their livelihood. Today, the village has shifted toward eco-tourism, with river cruises, jungle trekking, and homestays providing income.
Landmarks: Famous for the Kinabatangan River cruises, Gomantong Caves, and Ox-bow lakes and wetlands.