Tucked away in the mountains of Gifu Prefecture, Shirakawa-go feels like a scene from an old Japanese folktale. This UNESCO World Heritage Site is famous for its gassho-zukuri farmhouses, wooden homes with steep thatched roofs designed to withstand heavy winter snow. Here, each season paints the village in new colors: spring blossoms, green summer paddies, golden autumn leaves, and glistening winter snow.
Population: Approximately 60,000 in 2020.
Economy: Shirakawa-go’s economy blends heritage preservation with sustainable tourism. While agriculture, especially rice farming, remains part of local life, tourism is now the main economic driver.
Landmarks: Famous for Ogimachi Village, Wada House, and Shiroyama Viewpoint.
Japan
Shirakawa-go’s history stretches back hundreds of years, shaped by its isolated location in the Shogunate period. The villagers developed gassho-zukuri architecture, meaning “hands in prayer,” for its resemblance to palms pressed together. For generations, life here revolved around communal farming, silk production, and mulberry cultivation. Even today, many traditions remain intact, preserved through meticulous care and strong community ties. In 1995, Shirakawa-go, along with nearby Gokayama, earned UNESCO recognition for its cultural and architectural heritage, ensuring these mountain hamlets continue to tell their story to the world.
Many families at Shirakawa-go open their gassho-zukuri houses as minshuku (family-run inns), where guests sleep on tatami mats, share home-cooked meals, and hear stories passed down for generations. You can join locals in craft workshops like washi paper making, weaving, or seasonal farm activities. These encounters reveal the hospitality built on warmth, humility, and quiet pride in the tradition of rural Japan. Even a simple exchange over a cup of green tea can turn into a cherished memory.
Doburoku Festival
Held every October, the Doburoku Festival celebrates the harvest and pays homage to the village’s guardian deities. The highlight is the offering of doburoku, a thick, unrefined sake brewed locally. Visitors can watch traditional lion dances, listen to folk music, and taste the freshly brewed sake.
Shirakawa-go Winter Light-Up
On select nights in January and February, the Shirakawa-go Winter Light-Up transforms the snow-covered village into a glowing wonderland. The gassho-zukuri houses, blanketed in white, are illuminated against the dark mountain backdrop, creating one of Japan’s most magical winter scenes. This event draws photographers and travelers from around the world.
Spring (March – May)
Cherry blossoms bloom from mid- to late April, marking a shift to milder weather. Average temperatures range from 2°C to 18°C (36°F to 64°F). Melting snow reveals green fields, making it a perfect season for walking tours and photography.
Summer (June – August)
Lush rice paddies and cool mountain breezes define summer here. Average temperatures range from 17°C to 28°C (63°F to 82°F). While generally cooler than much of Japan, expect occasional rain showers during the June rainy season.
Autumn September – November)
Autumn transforms the village into vibrant shades of red, orange, and gold. Average temperatures range from 5°C to 21°C (41°F to 70°F). Crisp air and clear skies make this the ideal time for hiking and outdoor activities.
Winter (December – February)
Shirakawa-go is renowned for its heavy snowfall, often exceeding two meters. Average temperatures range from -5°C to 3°C (23°F to 37°F). The gassho-zukuri houses look magical under a thick layer of snow, especially during the Winter Light-Up events. Warm clothing, gloves, and sturdy snow boots are essential.
Shirakawa-go has very few ATMs, and not all accept international cards. The main option is at the local post office, which often supports foreign-issued debit and credit cards. Many guesthouses, small restaurants, and shops operate on a cash-only basis. It’s best to withdraw enough yen before arriving, especially if you plan to stay overnight or shop for local crafts. Full-service banking facilities are located in nearby towns such as Takayama and Hakusan. Travelers should handle major currency exchanges before visiting.
Day Trips vs. Overnight
While many visitors come on day trips, staying overnight lets you experience the quiet, lantern-lit village after the tour buses leave, as well as early morning views before the crowds arrive.
Hide away in the gentle hills of Tochigi Prefecture, Mashiko is more than a stop on a map, it’s a living gallery of clay, craft, and community. Known worldwide for its Mashiko-yaki pottery, this charming rural town draws travelers seeking hands-on creativity and a slower pace of life. Here, kiln smoke curls into blue skies, and artisan shops spill treasures onto narrow streets. Only a few hours from Tokyo, Mashiko offers the perfect escape for lovers of traditional Japanese culture, authentic local food, and countryside landscapes.
Population: Approximately 22,000 in 2020.
Economy: Mashiko’s economy thrives on its renowned pottery industry, attracting both domestic and international buyers. Tourism plays a vital role, fueled by pottery fairs, local crafts, and cultural events.
Landmarks: Famous for the Mashiko Pottery Museum, Pottery Street, and the Saimyoji Temple.
Tucked away in the mountains of Gifu Prefecture, Shirakawa-go feels like a scene from an old Japanese folktale. This UNESCO World Heritage Site is famous for its gassho-zukuri farmhouses, wooden homes with steep thatched roofs designed to withstand heavy winter snow. Here, each season paints the village in new colors: spring blossoms, green summer paddies, golden autumn leaves, and glistening winter snow.
Population: Approximately 60,000 in 2020.
Economy: Shirakawa-go’s economy blends heritage preservation with sustainable tourism. While agriculture, especially rice farming, remains part of local life, tourism is now the main economic driver.
Landmarks: Famous for Ogimachi Village, Wada House, and Shiroyama Viewpoint.
Fuji-shi, or Fuji City, is a vibrant gateway to Japan’s most iconic peak, Mount Fuji. Located in Shizuoka Prefecture, this coastal city blends scenic beauty with rich traditions. From its bustling streets to the peaceful banks of the Fuji River, every corner offers a postcard-worthy view of the mountain. Just an hour from Tokyo by train, Fuji-shi is ideal for travelers seeking authentic Japanese city life with nature close at hand.
Population: Approximately 245,000 in 2019.
Economy: Fuji-shi is a major hub in Shizuoka Prefecture’s manufacturing sector, known for its paper and pulp production. The city also benefits from the logistics and transport industries due to its location along the Tōkaidō corridor.. Fishing at Tagonoura Port, tea production in nearby plantations, and tourism linked to Mount Fuji further diversify the local economy.
Landmarks: Famous for Mount Fuji viewing points, Fujisan Hongu Sengen Taisha Shrine, and Tanuki Lake.
Nestled in the far west of An Giang Province, Châu Đốc is where the Hậu River bends toward the Cambodian border. This riverside city is a blend of cultures, faiths, and flavors. Here, Vietnamese, Khmer, Cham, and Chinese communities live side by side, shaping a rich tapestry of daily life. For travelers, Châu Đốc offers more than stunning river views. It’s a city of floating markets, sacred temples, and bustling border trade.
Population: Approximately 100,000 in 2019.
Economy: Chau Doc’s economy thrives on cross-border trade, aquaculture, and agriculture, especially rice and fish farming. Tourism also plays a key role, fueled by its cultural diversity and proximity to Cambodia.
Landmarks: Famous for the Sam Mountain, Ba Chua Xu Temple, and the Chau Doc Floating Market.
Tucked away on the southeastern edge of Cat Ba Island, Lan Ha Bay is a dazzling mosaic of emerald waters, hidden beaches, and towering limestone karsts. Often called the “quiet sister” of Halong Bay, it offers the same breathtaking scenery without the tourist crowds. Here, over 300 islets and unspoiled coves create a paradise for kayakers, nature lovers, and those seeking authentic cultural encounters. This is where the rhythm of the sea shapes daily life, and where travelers can slow down to embrace Vietnam’s coastal charm.
Population: As a part of Ha Long Bay, Lan Ha Bay is home to a small population, primarily concentrated in Viet Hai village, which has a population of around 300 people.
Economy: Lan Ha Bay’s economy is closely tied to tourism, fishing, and aquaculture. The bay attracts visitors with its scenic beauty, supporting hotels, boat tours, and local services. Fishing and seafood farming, especially oysters and squid, provide income for coastal communities. Eco-tourism and sustainable aquaculture are increasingly promoted to balance economic growth with environmental protection.
Landmarks: Famous for the Monkey Island, Dark & Bright Cave, and the Nam Cat Island.
Hai Phong, known as the City of Red Flamboyant, blends coastal beauty, historical depth, and vibrant urban life. Sitting on Vietnam’s northeast coast, this dynamic port city opens the door to famous attractions like Cat Ba Island and Ha Long Bay. Stroll along tree-lined boulevards, admire French colonial architecture, or wander through bustling markets alive with local flavors.
Population: Approximately 2 million in 2022.
Economy: Hai Phong is one of Vietnam’s key economic hubs, driven by its strategic position as a major seaport in the north. The city’s economy thrives on shipping, logistics, shipbuilding, manufacturing, and fisheries. Tourism and hospitality also play a growing role, supported by Hải Phòng’s coastal attractions and cultural heritage.
Landmarks: Famous for the Ky Co Beach, Do Son Beach, and the Tam Bac Lake & Flower Street.