Welcome to Kōchi Prefecture, a hidden gem of Japan’s Shikoku island, renowned for its stunning natural beauty, rich cultural heritage, and warm hospitality. Nestled along the Pacific coast, Kōchi offers an array of experiences, from serene rivers and stunning beaches to vibrant festivals and delicious cuisine. Whether you're an adventurer, a history buff, or a food enthusiast, Kōchi has something to captivate every traveler.
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Population: Approximately 700,000 in 2023.
Economy: Kōchi's economy thrives on agriculture, particularly citrus and tea, along with tourism and local crafts, contributing to a diverse and growing regional market.
Landmarks: Famous for the Shimanto River, Kōchi Castle, and Chikurin-Ji Temple.
Japan
The rich history of Kōchi Prefecture has influenced its own culture and customs. As the birthplace of the famous samurai, Sakamoto Ryoma, Kōchi played a pivotal role in Japan's modernization during the Meiji Restoration. The prefecture's rich history is reflected in its well-preserved castles, temples, and shrines. Kōchi Castle, a national asset, is a reminder of the area's feudal past and rich cultural heritage. Nearby, the Chikurin-Ji Temple, founded in the 8th century, provides a serene setting with its lush gardens and ancient architecture. These historical sites, combined with traditional arts and crafts like Tosa Washi paper and pottery, highlight Kōchi’s deep cultural roots.
Kōchi Prefecture has a population of approximately 700,000 residents. The citizens of Kōchi are known for their warm hospitality and friendly nature. The community is closely knit, with a rich cultural heritage that they proudly share with visitors. The locals, including descendants of samurai and farmers, have a deep connection to their land and traditions, which has been contributing to the unique charm and welcoming atmosphere of this wonderful land.
Kōchi Prefecture, Japan - © Japan Tourism
These must-visit sites, including natural wonders and historical sites, make Kōchi a vibrant and diverse destination that promises unforgettable experiences for all who visit.
Kōchi Castle - © Japan Tourism
Kakiage - © Taste
Held annually in August, the Yosakoi Festival is one of Kōchi's most famous and lively events. This energetic festival features colorful dance performances by groups from across Japan, each showcasing their unique choreography to upbeat, original music. The streets of Kōchi-shi come alive with vibrant costumes, rhythmic beats, and enthusiastic participants. The festival attracts thousands of visitors and locals, creating a festive atmosphere that is both exciting and culturally rich.
Celebrated in late August, the Tosa no Kuni no Matsuri (Festival of Tosa Country) is a grand celebration of Kōchi’s history and culture. This celebration showcases the historical and cultural legacy of the area via traditional dance, music, and parades. Performances of Tosa’s traditional arts, such as drum dances and folk songs, provide visitors with an immersive experience of Kōchi’s cultural practices. The festival also features stalls selling local crafts and foods, offering a taste of Kōchi’s artisan traditions.
Taking place in early summer, the Niyodo Festival celebrates the beauty and significance of the Niyodo River, known for its crystal-clear waters. This festival combines natural beauty with cultural activities, including river floats decorated with lanterns, traditional music performances, and local food stalls. The clear waters of the Niyodo River serve as a picturesque backdrop for the festivities, creating a serene and picturesque setting that highlights the region’s natural splendor.
Yosakoi Festival - © Japan Tourism
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Shimanto River Cruises - © Japan Tourism
Autumn in Kōchi - © Shikoku Tourism
Onsen heaven for a great wellness retreat - © Japan Tourism
Accessing banking services and ATMs in Kōchi Prefecture is easy, with numerous options available for travelers. ATMs are widely accessible at convenience stores, shopping centers, and banks throughout the area. Banks offer essential services like currency exchange and cash withdrawals, with branches also located in urban centers. While most major hotels, restaurants, and shops accept credit cards, it’s a good idea to carry some cash for smaller establishments and rural areas.
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Hide away in the gentle hills of Tochigi Prefecture, Mashiko is more than a stop on a map, it’s a living gallery of clay, craft, and community. Known worldwide for its Mashiko-yaki pottery, this charming rural town draws travelers seeking hands-on creativity and a slower pace of life. Here, kiln smoke curls into blue skies, and artisan shops spill treasures onto narrow streets. Only a few hours from Tokyo, Mashiko offers the perfect escape for lovers of traditional Japanese culture, authentic local food, and countryside landscapes.
Population: Approximately 22,000 in 2020.
Economy: Mashiko’s economy thrives on its renowned pottery industry, attracting both domestic and international buyers. Tourism plays a vital role, fueled by pottery fairs, local crafts, and cultural events.
Landmarks: Famous for the Mashiko Pottery Museum, Pottery Street, and the Saimyoji Temple.
Tucked away in the mountains of Gifu Prefecture, Shirakawa-go feels like a scene from an old Japanese folktale. This UNESCO World Heritage Site is famous for its gassho-zukuri farmhouses, wooden homes with steep thatched roofs designed to withstand heavy winter snow. Here, each season paints the village in new colors: spring blossoms, green summer paddies, golden autumn leaves, and glistening winter snow.
Population: Approximately 60,000 in 2020.
Economy: Shirakawa-go’s economy blends heritage preservation with sustainable tourism. While agriculture, especially rice farming, remains part of local life, tourism is now the main economic driver.
Landmarks: Famous for Ogimachi Village, Wada House, and Shiroyama Viewpoint.
Fuji-shi, or Fuji City, is a vibrant gateway to Japan’s most iconic peak, Mount Fuji. Located in Shizuoka Prefecture, this coastal city blends scenic beauty with rich traditions. From its bustling streets to the peaceful banks of the Fuji River, every corner offers a postcard-worthy view of the mountain. Just an hour from Tokyo by train, Fuji-shi is ideal for travelers seeking authentic Japanese city life with nature close at hand.
Population: Approximately 245,000 in 2019.
Economy: Fuji-shi is a major hub in Shizuoka Prefecture’s manufacturing sector, known for its paper and pulp production. The city also benefits from the logistics and transport industries due to its location along the Tōkaidō corridor.. Fishing at Tagonoura Port, tea production in nearby plantations, and tourism linked to Mount Fuji further diversify the local economy.
Landmarks: Famous for Mount Fuji viewing points, Fujisan Hongu Sengen Taisha Shrine, and Tanuki Lake.
Nestled in the far west of An Giang Province, Châu Đốc is where the Hậu River bends toward the Cambodian border. This riverside city is a blend of cultures, faiths, and flavors. Here, Vietnamese, Khmer, Cham, and Chinese communities live side by side, shaping a rich tapestry of daily life. For travelers, Châu Đốc offers more than stunning river views. It’s a city of floating markets, sacred temples, and bustling border trade.
Population: Approximately 100,000 in 2019.
Economy: Chau Doc’s economy thrives on cross-border trade, aquaculture, and agriculture, especially rice and fish farming. Tourism also plays a key role, fueled by its cultural diversity and proximity to Cambodia.
Landmarks: Famous for the Sam Mountain, Ba Chua Xu Temple, and the Chau Doc Floating Market.
Tucked away on the southeastern edge of Cat Ba Island, Lan Ha Bay is a dazzling mosaic of emerald waters, hidden beaches, and towering limestone karsts. Often called the “quiet sister” of Halong Bay, it offers the same breathtaking scenery without the tourist crowds. Here, over 300 islets and unspoiled coves create a paradise for kayakers, nature lovers, and those seeking authentic cultural encounters. This is where the rhythm of the sea shapes daily life, and where travelers can slow down to embrace Vietnam’s coastal charm.
Population: As a part of Ha Long Bay, Lan Ha Bay is home to a small population, primarily concentrated in Viet Hai village, which has a population of around 300 people.
Economy: Lan Ha Bay’s economy is closely tied to tourism, fishing, and aquaculture. The bay attracts visitors with its scenic beauty, supporting hotels, boat tours, and local services. Fishing and seafood farming, especially oysters and squid, provide income for coastal communities. Eco-tourism and sustainable aquaculture are increasingly promoted to balance economic growth with environmental protection.
Landmarks: Famous for the Monkey Island, Dark & Bright Cave, and the Nam Cat Island.
Hai Phong, known as the City of Red Flamboyant, blends coastal beauty, historical depth, and vibrant urban life. Sitting on Vietnam’s northeast coast, this dynamic port city opens the door to famous attractions like Cat Ba Island and Ha Long Bay. Stroll along tree-lined boulevards, admire French colonial architecture, or wander through bustling markets alive with local flavors.
Population: Approximately 2 million in 2022.
Economy: Hai Phong is one of Vietnam’s key economic hubs, driven by its strategic position as a major seaport in the north. The city’s economy thrives on shipping, logistics, shipbuilding, manufacturing, and fisheries. Tourism and hospitality also play a growing role, supported by Hải Phòng’s coastal attractions and cultural heritage.
Landmarks: Famous for the Ky Co Beach, Do Son Beach, and the Tam Bac Lake & Flower Street.