Fukui-Shi (or Fukui) is the capital of Fukui Prefecture, located on the west coast of Japan's Honshu Island. Despite being lesser-known compared to other Japanese cities, Fukui boasts a wealth of cultural, historical, and natural attractions. It's easily accessible from major cities like Tokyo, Osaka, and Kyoto, making it an ideal destination for both short visits and extended stays. The city's proximity to the sea and mountains provides a diverse range of activities and scenic views.
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Population: Approximately 264,000 in 2017.
Economy: The economy of Fukui is mixed between finance centers, manufacturing, agriculture, and commercial fishing, all of which are contributors to the local economy.
Landmarks: Famous for the Eiheiji Temple, Fukui Castle Ruins, and Tojinbo Cliffs.
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Fukui-Shi's history dates back to the Asuka period (538-710 AD), and it has played a significant role throughout Japan's historical timeline. The city was a prominent castle town during the Edo period (1603-1868), serving as the seat of the powerful Matsudaira clan. Fukui Castle, although now in ruins, remains a testament to the city's historical significance. Fukui's traditional Japanese art, architecture, and festivals make up its cultural legacy. The influence of Zen Buddhism is particularly notable, with Eiheiji Temple serving as a spiritual hub. This cultural heritage is preserved and celebrated through local festivals, traditional crafts, and daily life in Fukui.
Fukui has a population of approximately 264,000 residents. The citizens of Fukui are known for their warm hospitality and pride in their local culture and traditions. They are welcoming to visitors with a strong emphasis on preserving cultural heritage while embracing modernity. This blend of tradition and contemporary living makes Fukui a unique and inviting destination for travelers seeking a less-crowded destination in Japan.
Fukui's ancient architecture - © Japan Tourism
Eiheiji Temple, founded in 1244 by the Zen master Dogen, is one of the two head temples of the Soto school of Zen Buddhism. Nestled in the mountains, this tranquil temple complex offers visitors a serene environment to practice Zen meditation or simply enjoy the peaceful surroundings. The beautiful wooden structures, moss-covered stone paths, and centuries-old trees create an atmosphere of deep spiritual significance, making it the must-visit site in Fukui.
The Fukui Castle Ruins are a testament to the city's rich feudal history. Once a grand castle belonging to the Matsudaira clan, it now features remnants of its former glory, including stone walls and a moat. Visitors can walk around the site, imagining the grandeur of the Edo period while enjoying the well-maintained gardens and the beautiful cherry blossoms in spring.
The Tojinbo Cliffs are a natural wonder that offers breathtaking views of the rugged coastline along the Sea of Japan. These dramatic basalt cliffs, formed by volcanic activity millions of years ago, are a popular spot for photography and nature walks. The crashing waves against the cliffs create a mesmerizing spectacle, especially during sunset. Boat tours are also available for those who want to experience the cliffs from the sea.
The Fukui Prefectural Dinosaur Museum is one of the world's leading dinosaur museums and a must-visit for families and dinosaur enthusiasts. Located in Katsuyama, a short drive from Fukui City, the museum houses extensive exhibits featuring life-sized dinosaur skeletons, fossil displays, and interactive exhibits. It's a fascinating journey through prehistoric times, offering educational and entertaining experiences for all ages.
Eiheiji Temple - © Zen Buddhism
Echizen Oroshi Soba - © Eats.jp
The Fukui Phoenix Festival, held every August, is one of the city's most vibrant and celebrated events. This summer festival features a dynamic array of activities, including lively parades with colorful floats, traditional taiko drum performances, and energetic dance routines. The festival's highlight is the spectacular fireworks display, which lights up the night sky and draws crowds from all around.
Celebrated in October, the Echizen Paper Festival is a unique event that honors Fukui’s long-standing tradition of papermaking. The festival showcases the art of Echizen paper, known for its high quality and historical significance. Watching live demonstrations of traditional paper-making techniques or participating in hands-on workshops and browsing exhibitions of paper art are some of the must-try activities in the festival.
In spring, the Fukui Cherry Blossom Festival transforms the city into a picturesque landscape of blooming cherry blossoms. Held in various parks and along riversides, this festival offers beautiful views of sakura trees in full bloom. Visitors can enjoy hanami (flower viewing) parties under the cherry trees, taste seasonal delicacies from food stalls, and participate in various outdoor activities.
Fukui Phoenix Festival - © Eiichi Yoshioka Photography
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Seeking haven at Fukui pristine beach - © Japan Tourism
Eiheiji Temple during autumn - © ZEKKEI Japan
Fukui's traditional bathhouses, or sento, follow specific customs:
During local festivals and events, such as the Fukui Phoenix Festival, it’s important to:
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Capture the beautiful scenes of Fukui - © Tomas Gonzalez de Rosenzweig
ATMs are readily available throughout Fukui, including at major banks, convenience stores, and shopping centers, with many offering international withdrawal options for foreign credit or debit cards. Since not all businesses take credit or debit cards, some cash in your pocket would come in handy. Fukui also features a range of banking institutions providing standard services such as currency exchange and account management. Many of these banks offer assistance in English, ensuring a smooth banking experience for international visitors.
Fukui offers a diverse range of accommodation options to suit various preferences and budgets. Luxury hotels provide top-notch amenities, fine dining, and wellness facilities for those seeking a premium experience. For a more budget-friendly choice, mid-range hotels offer comfortable rooms and essential amenities, balancing cost and quality. For a traditional Japanese experience, staying in a ryokan provides tatami-matted rooms, futon bedding, and multi-course meals, offering an authentic cultural immersion. Additionally, local guesthouses and inns offer a personal and cost-effective lodging experience, with a cozy atmosphere and opportunities to interact with local hosts.
Hide away in the gentle hills of Tochigi Prefecture, Mashiko is more than a stop on a map, it’s a living gallery of clay, craft, and community. Known worldwide for its Mashiko-yaki pottery, this charming rural town draws travelers seeking hands-on creativity and a slower pace of life. Here, kiln smoke curls into blue skies, and artisan shops spill treasures onto narrow streets. Only a few hours from Tokyo, Mashiko offers the perfect escape for lovers of traditional Japanese culture, authentic local food, and countryside landscapes.
Population: Approximately 22,000 in 2020.
Economy: Mashiko’s economy thrives on its renowned pottery industry, attracting both domestic and international buyers. Tourism plays a vital role, fueled by pottery fairs, local crafts, and cultural events.
Landmarks: Famous for the Mashiko Pottery Museum, Pottery Street, and the Saimyoji Temple.
Tucked away in the mountains of Gifu Prefecture, Shirakawa-go feels like a scene from an old Japanese folktale. This UNESCO World Heritage Site is famous for its gassho-zukuri farmhouses, wooden homes with steep thatched roofs designed to withstand heavy winter snow. Here, each season paints the village in new colors: spring blossoms, green summer paddies, golden autumn leaves, and glistening winter snow.
Population: Approximately 60,000 in 2020.
Economy: Shirakawa-go’s economy blends heritage preservation with sustainable tourism. While agriculture, especially rice farming, remains part of local life, tourism is now the main economic driver.
Landmarks: Famous for Ogimachi Village, Wada House, and Shiroyama Viewpoint.
Fuji-shi, or Fuji City, is a vibrant gateway to Japan’s most iconic peak, Mount Fuji. Located in Shizuoka Prefecture, this coastal city blends scenic beauty with rich traditions. From its bustling streets to the peaceful banks of the Fuji River, every corner offers a postcard-worthy view of the mountain. Just an hour from Tokyo by train, Fuji-shi is ideal for travelers seeking authentic Japanese city life with nature close at hand.
Population: Approximately 245,000 in 2019.
Economy: Fuji-shi is a major hub in Shizuoka Prefecture’s manufacturing sector, known for its paper and pulp production. The city also benefits from the logistics and transport industries due to its location along the Tōkaidō corridor.. Fishing at Tagonoura Port, tea production in nearby plantations, and tourism linked to Mount Fuji further diversify the local economy.
Landmarks: Famous for Mount Fuji viewing points, Fujisan Hongu Sengen Taisha Shrine, and Tanuki Lake.
Nestled in the far west of An Giang Province, Châu Đốc is where the Hậu River bends toward the Cambodian border. This riverside city is a blend of cultures, faiths, and flavors. Here, Vietnamese, Khmer, Cham, and Chinese communities live side by side, shaping a rich tapestry of daily life. For travelers, Châu Đốc offers more than stunning river views. It’s a city of floating markets, sacred temples, and bustling border trade.
Population: Approximately 100,000 in 2019.
Economy: Chau Doc’s economy thrives on cross-border trade, aquaculture, and agriculture, especially rice and fish farming. Tourism also plays a key role, fueled by its cultural diversity and proximity to Cambodia.
Landmarks: Famous for the Sam Mountain, Ba Chua Xu Temple, and the Chau Doc Floating Market.
Tucked away on the southeastern edge of Cat Ba Island, Lan Ha Bay is a dazzling mosaic of emerald waters, hidden beaches, and towering limestone karsts. Often called the “quiet sister” of Halong Bay, it offers the same breathtaking scenery without the tourist crowds. Here, over 300 islets and unspoiled coves create a paradise for kayakers, nature lovers, and those seeking authentic cultural encounters. This is where the rhythm of the sea shapes daily life, and where travelers can slow down to embrace Vietnam’s coastal charm.
Population: As a part of Ha Long Bay, Lan Ha Bay is home to a small population, primarily concentrated in Viet Hai village, which has a population of around 300 people.
Economy: Lan Ha Bay’s economy is closely tied to tourism, fishing, and aquaculture. The bay attracts visitors with its scenic beauty, supporting hotels, boat tours, and local services. Fishing and seafood farming, especially oysters and squid, provide income for coastal communities. Eco-tourism and sustainable aquaculture are increasingly promoted to balance economic growth with environmental protection.
Landmarks: Famous for the Monkey Island, Dark & Bright Cave, and the Nam Cat Island.
Hai Phong, known as the City of Red Flamboyant, blends coastal beauty, historical depth, and vibrant urban life. Sitting on Vietnam’s northeast coast, this dynamic port city opens the door to famous attractions like Cat Ba Island and Ha Long Bay. Stroll along tree-lined boulevards, admire French colonial architecture, or wander through bustling markets alive with local flavors.
Population: Approximately 2 million in 2022.
Economy: Hai Phong is one of Vietnam’s key economic hubs, driven by its strategic position as a major seaport in the north. The city’s economy thrives on shipping, logistics, shipbuilding, manufacturing, and fisheries. Tourism and hospitality also play a growing role, supported by Hải Phòng’s coastal attractions and cultural heritage.
Landmarks: Famous for the Ky Co Beach, Do Son Beach, and the Tam Bac Lake & Flower Street.