Tucked away in the center of Shikoku Island, Japan, is Tokushima, a hidden treasure just waiting to be explored. Known for its vibrant festivals, stunning natural landscapes, and rich cultural heritage, this city offers a unique blend of traditional and modern attractions. Tokushima has something to offer everyone, regardless of your interests—foodies, history buffs, or adventure seekers alike. Navigating all the notable highlights of this enchanting destination will ensure you make the most of your visit.
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Population: Approximately 728,000 in 2019.
Economy: Tokushima’s economy is dominated by 3 major industries, which are agriculture, forestry and fisheries. The region also is Japan’s largest supplier of cauliflower and lotus roots.
Landmarks: Famous for the Awa Odori Kaikan, Tokushima Castle Museum, and Naruto Whirlpools.
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Tokushima’s history blends effortlessly between ancient traditions and modern influences. Founded in the 16th century, the city played a significant role during the Edo period as a hub for indigo dyeing. This rich past is still evident today, with many historical sites and cultural practices preserved for visitors to explore. One of the most notable landmarks is the Tokushima Castle Museum, which offers a glimpse into the city’s feudal past. The museum, built in the remains of Tokushima Castle, features displays and artifacts that demonstrate the development, together with the well-preserved culture of the city over time.
Tokushima offers a charming blend of urban and rural living to both its dwellers and visitors. The citizens of Tokushima are known for their warm hospitality and strong sense of community. They take pride in their rich cultural heritage, especially their famous Awa Odori dance festival. Both in bustling city centers or tranquil countryside, the people of Tokushima embody a harmonious balance of tradition and modernity.
Tokushima-Shi, Tokushima Prefecture, Japan - © Facts
Tokushima boasts a variety of attractions that cater to diverse interests. From historical buildings to natural wonders, you will find a lot of exciting things to discover at every turn.
Awa Odori dance - © Japan Tourism
Tokushima’s cuisine is a delightful journey for foodies around the world. Give these must-try local dishes a taste and you'll get a true taste of Tokushima’s culinary diversity and richness. Each dish offers unique flavors and stories, contributing to a memorable culinary experience.
Tokushima Ramen - © Los Angeles Times
Tokushima is vibrant with festivals and local celebrations that offer a glimpse into its rich cultural heritage. Each offers a unique experience, filled with music, dance, and the warmth of the local community.
Held every August, the Awa Odori Festival is Tokushima's most famous event and one of Japan's largest dance festivals. It dates back over 400 years and attracts more than a million visitors each year. Thousands of dancers in traditional costumes perform the vivacious Awa Odori dance around the streets as part of the event. Accompanied by traditional music played on shamisen, taiko drums, and flutes, the energetic and rhythmic dance creates a festive and electric atmosphere. Visitors are encouraged to join in the dance, and there are numerous food stalls, souvenir shops, and performances to enjoy throughout the city.
Celebrating the harvest of the famous Naruto Kintoki sweet potatoes, this festival takes place in the autumn. The event includes parades, traditional music and dance performances, and an array of food stalls offering various sweet potato dishes. Highlights of the festival include sweet potato digging activities, cooking demonstrations, and contests where locals and visitors can showcase their culinary skills using Naruto Kintoki. It's a fun and family-friendly event that not only celebrates local agriculture but also fosters community spirit.
In March, Tokushima celebrates the Hina Doll Festival, also known as Girls' Day. This festival features the display of Hina dolls, which are intricately crafted and dressed in traditional Heian-period clothing. The dolls stand in for the emperor, empress, and their court and are set on a tiered stage. The festival also includes traditional music and dance performances, tea ceremonies, and workshops where visitors can learn about the art of doll making. It’s a cultural celebration that highlights the importance of family and the wish for health and happiness for young girls.
Hina Doll Festival - © Japan Tourism
Naruto Whirlpools - © Japan Tourism
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Spring in Tokushima - © Terumi Tokino
Navigating Tokushima is stress-free with various transportation options available that suit your every need.
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Handling your finances while traveling is crucial, and Tokushima provides several convenient banking and ATM services. ATMs are widely accessible at major train stations, convenience stores, and shopping malls, with many accepting foreign credit and debit cards for easy cash withdrawals. Currency exchange services are available at major hotels, airports, and some banks, though better rates might be found at local branches or exchange offices. Most businesses in Tokushima accept major credit and debit cards, but it’s wise to carry some cash for smaller shops and rural areas where card payment might not be available.
Tokushima provides a variety of accommodation choices to suit different preferences and budgets.
Hide away in the gentle hills of Tochigi Prefecture, Mashiko is more than a stop on a map, it’s a living gallery of clay, craft, and community. Known worldwide for its Mashiko-yaki pottery, this charming rural town draws travelers seeking hands-on creativity and a slower pace of life. Here, kiln smoke curls into blue skies, and artisan shops spill treasures onto narrow streets. Only a few hours from Tokyo, Mashiko offers the perfect escape for lovers of traditional Japanese culture, authentic local food, and countryside landscapes.
Population: Approximately 22,000 in 2020.
Economy: Mashiko’s economy thrives on its renowned pottery industry, attracting both domestic and international buyers. Tourism plays a vital role, fueled by pottery fairs, local crafts, and cultural events.
Landmarks: Famous for the Mashiko Pottery Museum, Pottery Street, and the Saimyoji Temple.
Tucked away in the mountains of Gifu Prefecture, Shirakawa-go feels like a scene from an old Japanese folktale. This UNESCO World Heritage Site is famous for its gassho-zukuri farmhouses, wooden homes with steep thatched roofs designed to withstand heavy winter snow. Here, each season paints the village in new colors: spring blossoms, green summer paddies, golden autumn leaves, and glistening winter snow.
Population: Approximately 60,000 in 2020.
Economy: Shirakawa-go’s economy blends heritage preservation with sustainable tourism. While agriculture, especially rice farming, remains part of local life, tourism is now the main economic driver.
Landmarks: Famous for Ogimachi Village, Wada House, and Shiroyama Viewpoint.
Fuji-shi, or Fuji City, is a vibrant gateway to Japan’s most iconic peak, Mount Fuji. Located in Shizuoka Prefecture, this coastal city blends scenic beauty with rich traditions. From its bustling streets to the peaceful banks of the Fuji River, every corner offers a postcard-worthy view of the mountain. Just an hour from Tokyo by train, Fuji-shi is ideal for travelers seeking authentic Japanese city life with nature close at hand.
Population: Approximately 245,000 in 2019.
Economy: Fuji-shi is a major hub in Shizuoka Prefecture’s manufacturing sector, known for its paper and pulp production. The city also benefits from the logistics and transport industries due to its location along the Tōkaidō corridor.. Fishing at Tagonoura Port, tea production in nearby plantations, and tourism linked to Mount Fuji further diversify the local economy.
Landmarks: Famous for Mount Fuji viewing points, Fujisan Hongu Sengen Taisha Shrine, and Tanuki Lake.
Nestled in the far west of An Giang Province, Châu Đốc is where the Hậu River bends toward the Cambodian border. This riverside city is a blend of cultures, faiths, and flavors. Here, Vietnamese, Khmer, Cham, and Chinese communities live side by side, shaping a rich tapestry of daily life. For travelers, Châu Đốc offers more than stunning river views. It’s a city of floating markets, sacred temples, and bustling border trade.
Population: Approximately 100,000 in 2019.
Economy: Chau Doc’s economy thrives on cross-border trade, aquaculture, and agriculture, especially rice and fish farming. Tourism also plays a key role, fueled by its cultural diversity and proximity to Cambodia.
Landmarks: Famous for the Sam Mountain, Ba Chua Xu Temple, and the Chau Doc Floating Market.
Tucked away on the southeastern edge of Cat Ba Island, Lan Ha Bay is a dazzling mosaic of emerald waters, hidden beaches, and towering limestone karsts. Often called the “quiet sister” of Halong Bay, it offers the same breathtaking scenery without the tourist crowds. Here, over 300 islets and unspoiled coves create a paradise for kayakers, nature lovers, and those seeking authentic cultural encounters. This is where the rhythm of the sea shapes daily life, and where travelers can slow down to embrace Vietnam’s coastal charm.
Population: As a part of Ha Long Bay, Lan Ha Bay is home to a small population, primarily concentrated in Viet Hai village, which has a population of around 300 people.
Economy: Lan Ha Bay’s economy is closely tied to tourism, fishing, and aquaculture. The bay attracts visitors with its scenic beauty, supporting hotels, boat tours, and local services. Fishing and seafood farming, especially oysters and squid, provide income for coastal communities. Eco-tourism and sustainable aquaculture are increasingly promoted to balance economic growth with environmental protection.
Landmarks: Famous for the Monkey Island, Dark & Bright Cave, and the Nam Cat Island.
Hai Phong, known as the City of Red Flamboyant, blends coastal beauty, historical depth, and vibrant urban life. Sitting on Vietnam’s northeast coast, this dynamic port city opens the door to famous attractions like Cat Ba Island and Ha Long Bay. Stroll along tree-lined boulevards, admire French colonial architecture, or wander through bustling markets alive with local flavors.
Population: Approximately 2 million in 2022.
Economy: Hai Phong is one of Vietnam’s key economic hubs, driven by its strategic position as a major seaport in the north. The city’s economy thrives on shipping, logistics, shipbuilding, manufacturing, and fisheries. Tourism and hospitality also play a growing role, supported by Hải Phòng’s coastal attractions and cultural heritage.
Landmarks: Famous for the Ky Co Beach, Do Son Beach, and the Tam Bac Lake & Flower Street.