Welcome to Hoi An, Vietnam's jewel of the central coast! Known for its well-preserved Ancient Town, stunning lantern-lit streets, and rich cultural diversity, Hoi An is a must-visit destination for travelers. This enchanting city, a UNESCO World Heritage site, offers a perfect blend of history, culture, and natural beauty. Whether you're a history buff, a foodie, or someone looking to relax on pristine beaches, Hoi An has something for everyone. Let's embark on a journey to explore the charm and allure of this captivating town.
Population: Approximately 152,000 in 2018.
Economy: The city’s economy is based mostly on tourism and is a well-preserved example of history and culture of Southeast-Asia.
Landmarks: Hoi An Ancient Town, Japanese Covered Bridge, and My Son Sanctuary.
Vietnam
Hoi An's history dates back over 2,000 years. It thrived as a significant Southeast Asian commerce port from the 15th to the 19th centuries. Traders from China, Japan, and Europe left a lasting impact on its architecture and culture. Walking through the narrow, winding streets of the Ancient Town, you'll notice the blend of Chinese temples, Japanese merchant houses, and French colonial buildings. Each building conveys a tale about the city's multicultural history as the town's architecture reflects the religious and cultural traditions brought by Chinese merchants.
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Hoi An, located in central Vietnam, has a population of around 120,000 people. This charming town is known for its well-preserved Ancient Town and vibrant cultural heritage, attracting visitors from all over the world. Despite its small size, Hoi An's community is diverse, with a rich mix of cultural influences from its history as a major trading port. The friendly and welcoming locals contribute significantly to the town's unique charm and appeal. Engaging with locals offers a glimpse into their daily lives and traditions.
Hoi An Ancient Town at night - © Patrick Pellegrini
Hoi An is brimming with attractions that cater to all interests. The Ancient Town, a labyrinth of historic lanes and alleys, is the heart of Hoi An. Stroll through its pedestrian-friendly streets, where each turn exposes a little of history.
Japanese Covered Bridge - © Marina Lobato
Hoi An's cuisine is a delight for any foodie. The city's iconic dishes reflect its rich cultural heritage and are a must-try for any visitor.
Are you in love with the freshness of Vietnamese dishes? Learn more about the unique dishes in other places in Central Vietnam here.
Hoi An Chicken Rice (Com Ga Hoi An) - © VnExpress
The colorful festivals in Hoi An highlight the city's rich cultural legacy and civic spirit. These events provide a unique peek into local customs and unforgettable experiences for tourists.
Held on the 14th day of every lunar month, the Lantern Festival transforms Hoi An into a magical wonderland. Thousands of multicolored lanterns light up the streets, as villagers release floating lanterns into the Thu Bon river. Traditional music, dance performances, and games add to the festive atmosphere.
This holiday, held in September or October, is a time for family reunions and harvest celebrations. Children parade through the streets with lanterns shaped like animals and stars, while dragon and lion dances bring energy to the celebrations. Mooncakes, a traditional treat, are shared among friends and family.
Tet is Vietnam's most important celebration of the year. Hoi An, together with other regions in the country, also considers it as a major event. The town is decorated with flowers, and families prepare special foods to welcome the new year. Lion dances, fireworks, and traditional ancestor rites are all part of the festivities.
Similar to the Lantern Festival, this monthly event involves turning off electric lights and illuminating the Old Town with lanterns. It’s a beautiful and serene experience that highlights the town’s traditional charm.
Lantern Festival - © John McFetridge
Hoi An has a diverse choice of activities to suit a variety of interests, ensuring that every tourist has something to enjoy.
Shopping in Hoi An is a delightful experience, offering a mix of traditional crafts and modern goods. The town’s markets and shops are perfect for finding unique souvenirs and gifts.
Hoi An Street - © Hoi An Photographer
By understanding Hoi An's weather conditions and tourism trends, you can plan your trip to the city to align with your preferences, ensuring a comfortable and enjoyable visit.
Autumn is also the best season to visit Hanoi, the capital of Vietnam. Learn more about what to do in Hanoi in our article here.
Raining season in Hoi An - © Phú Nguyễn Đạt
Understanding and respecting local customs and etiquette will enhance your experience in Hoi An and help you connect with the community more meaningfully.
Getting around Hoi An is easy and convenient, with several transportation options available. The Ancient Town is best explored on foot, allowing you to soak in the ambiance and discover hidden gems at a leisurely pace. Renting a bicycle is popular, with many hotels and guesthouses offering bike rentals for exploring the town and surrounding countryside. For those looking to cover more ground, motorbike rentals are a great option, but ensure you have the necessary license and always wear a helmet. Traditional taxis and ride-hailing services like Grab are readily available for longer trips or when carrying luggage. Additionally, exploring Hoi An by boat provides a unique perspective, with boat rides on the Thu Bon River or hiring a sampan to visit nearby islands.
Boat riding in Hoi An - © Hoi An Photographer 호이안 사진 촬영
Hoi An offers a range of banking services to ensure visitors can manage their finances smoothly during their stay. ATMs are widely available throughout the town, especially in the Ancient Town area, and major international cards are accepted, making it easy to withdraw Vietnamese Dong (VND). Various banks provide services such as currency exchange and international money transfers. You can exchange foreign currency at banks, authorized exchange counters, or at the airport, while avoiding street vendors to ensure a fair rate. Credit cards are accepted in most hotels, restaurants, and larger shops, though it’s advisable to carry some cash for smaller establishments and street vendors.
Hoi An offers a diverse range of accommodation options to suit various preferences and budgets, ensuring a comfortable stay for every traveler. Luxury seekers can enjoy high-end resorts with world-class amenities, including beachfront locations, spa services, and gourmet dining. For a more personalized experience, boutique hotels in or near the Ancient Town provide unique decor and easy access to main attractions. Budget travelers will find a variety of hostels that offer clean, comfortable accommodations and communal spaces for socializing.
Fuji-shi, or Fuji City, is a vibrant gateway to Japan’s most iconic peak, Mount Fuji. Located in Shizuoka Prefecture, this coastal city blends scenic beauty with rich traditions. From its bustling streets to the peaceful banks of the Fuji River, every corner offers a postcard-worthy view of the mountain. Just an hour from Tokyo by train, Fuji-shi is ideal for travelers seeking authentic Japanese city life with nature close at hand.
Population: Approximately 245,000 in 2019.
Economy: Fuji-shi is a major hub in Shizuoka Prefecture’s manufacturing sector, known for its paper and pulp production. The city also benefits from the logistics and transport industries due to its location along the Tōkaidō corridor.. Fishing at Tagonoura Port, tea production in nearby plantations, and tourism linked to Mount Fuji further diversify the local economy.
Landmarks: Famous for Mount Fuji viewing points, Fujisan Hongu Sengen Taisha Shrine, and Tanuki Lake.
Nestled in the far west of An Giang Province, Châu Đốc is where the Hậu River bends toward the Cambodian border. This riverside city is a blend of cultures, faiths, and flavors. Here, Vietnamese, Khmer, Cham, and Chinese communities live side by side, shaping a rich tapestry of daily life. For travelers, Châu Đốc offers more than stunning river views. It’s a city of floating markets, sacred temples, and bustling border trade.
Population: Approximately 100,000 in 2019.
Economy: Chau Doc’s economy thrives on cross-border trade, aquaculture, and agriculture, especially rice and fish farming. Tourism also plays a key role, fueled by its cultural diversity and proximity to Cambodia.
Landmarks: Famous for the Sam Mountain, Ba Chua Xu Temple, and the Chau Doc Floating Market.
Tucked away on the southeastern edge of Cat Ba Island, Lan Ha Bay is a dazzling mosaic of emerald waters, hidden beaches, and towering limestone karsts. Often called the “quiet sister” of Halong Bay, it offers the same breathtaking scenery without the tourist crowds. Here, over 300 islets and unspoiled coves create a paradise for kayakers, nature lovers, and those seeking authentic cultural encounters. This is where the rhythm of the sea shapes daily life, and where travelers can slow down to embrace Vietnam’s coastal charm.
Population: As a part of Ha Long Bay, Lan Ha Bay is home to a small population, primarily concentrated in Viet Hai village, which has a population of around 300 people.
Economy: Lan Ha Bay’s economy is closely tied to tourism, fishing, and aquaculture. The bay attracts visitors with its scenic beauty, supporting hotels, boat tours, and local services. Fishing and seafood farming, especially oysters and squid, provide income for coastal communities. Eco-tourism and sustainable aquaculture are increasingly promoted to balance economic growth with environmental protection.
Landmarks: Famous for the Monkey Island, Dark & Bright Cave, and the Nam Cat Island.
Hai Phong, known as the City of Red Flamboyant, blends coastal beauty, historical depth, and vibrant urban life. Sitting on Vietnam’s northeast coast, this dynamic port city opens the door to famous attractions like Cat Ba Island and Ha Long Bay. Stroll along tree-lined boulevards, admire French colonial architecture, or wander through bustling markets alive with local flavors.
Population: Approximately 2 million in 2022.
Economy: Hai Phong is one of Vietnam’s key economic hubs, driven by its strategic position as a major seaport in the north. The city’s economy thrives on shipping, logistics, shipbuilding, manufacturing, and fisheries. Tourism and hospitality also play a growing role, supported by Hải Phòng’s coastal attractions and cultural heritage.
Landmarks: Famous for the Ky Co Beach, Do Son Beach, and the Tam Bac Lake & Flower Street.
Nestled along Vietnam’s South Central Coast, Quy Nhon is a rising star in the country’s travel scene. With its golden beaches, untouched islands, and rich cultural legacy, this peaceful seaside city in Binh Dinh Province offers a more authentic alternative to its better-known neighbors like Nha Trang and Da Nang. Far from the tourist crowds, Quy Nhơn invites travelers to explore a destination where ancient temples, local fishing villages, and stunning landscapes live in perfect harmony.
Population: Approximately 500,000 in 2023.
Economy: Quy Nhon’s economy is shaped by its strategic coastal location in Bình Định Province. The city thrives on three key sectors: fishing and seafood processing, tourism, and logistics and port services. Tourism continues to grow, fueled by its unspoiled beaches and cultural heritage.
Landmarks: Famous for the Ky Co Beach—The Maldives of Vietnam, The Wind Strait, and the Twin Cham Towers.
Binh Thuan, a sun-drenched province on Vietnam’s South Central Coast, is where golden sands meet rich history. From the bustling fishing hub of Phan Thiet to the wind-swept Mui Ne beaches, this region blends seaside charms with ancient traditions. Once a crossroads of Cham culture, Binh Thuan is now a favorite for travelers seeking more than just a beach holiday. Here, you can sandboard down red dunes, wander centuries-old towers, and share a meal with locals who still live by the rhythms of the sea.
Population: Approximately 1.7 million in 2024.
Economy: Binh Thuan’s economy thrives on a mix of fishing, agriculture, and tourism. The province is Vietnam’s top producer of dragon fruit and a major hub for seafood processing. Renewable energy, especially wind and solar power, is emerging as a key growth sector. Tourism in Mui Ne and Phan Thiet plays a vital role, drawing visitors with beaches, sand dunes, and cultural heritage.
Landmarks: Famous for the Mui Ne Sand Dunes, Fairy Stream, and the Po Sah Inu Towers.