Tucked away in Nagano Prefecture, Obuse is a charming town that draws visitors back in time and immerses themselves in rich history, local art, and tranquil beauty. This place blends the best of traditional Japan with modern, laid-back vibes. While many travelers to Japan may focus on major cities like Tokyo or Kyoto, Obuse offers a unique cultural experience that shouldn’t be missed. This quaint town is best known for its connection to the renowned artist Hokusai and its delicious explore chestnut-based delicacies.
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Population: Approximately 11,000 in 2019.
Economy: Obuse's economy thrives on tourism, agriculture, and local craftsmanship. It’s famous for chestnut farming, traditional sake brewing, and artisan goods, with a strong focus on preserving cultural heritage.
Landmarks: Famous for the Hokusai Museum, Gansho-in Temple, and the Masuichi Sake Brewery.
Japan
Obuse’s rich history dates back to the Edo period, and it continues to be a cultural hub today. One of the most notable aspects of Obuse is its deep connection to the legendary ukiyo-e artist Katsushika Hokusai. Aside from Hokusai’s legacy, Obuse is home to a number of historical landmarks, giving its visitors a glimpse into traditional Japanese life during the Edo era. Obuse isn’t just about art and history. It’s also a town deeply rooted in traditional Japanese craftsmanship. Sake breweries, such as the famous Masuichi Sake Brewery, continue to thrive here, preserving time-honored methods passed down through generations.
Obuse is a very small town with roughly 11,000 residents. The town's residents are noted for their warm friendliness and strong sense of community. Many families have lived in Obuse for generations, preserving traditional crafts, businesses, and cultural practices. The locals take pride in their town’s artistic heritage, especially its connection to the famous ukiyo-e artist Hokusai. Visitors often find that Obuse’s residents are friendly, welcoming, and eager to share their town’s rich history and traditions.
Hokusai Museum - © Wikimedia
Obuse may be small, but it’s brimming with attractions that offer something for every kind of traveler. Whether you’re an art enthusiast, a history buff, or someone looking to unwind in nature, Obuse has a variety of must-see spots that will leave you enchanted.
The Hokusai Museum is one of the town’s key attractions, dedicated to the life and work of Katsushika Hokusai, Japan’s most famous ukiyo-e artist. The museum features a wide range of Hokusai’s masterpieces, including his lesser-known works created during his later years in Obuse. In addition to his iconic prints, visitors can see sketches, paintings, and personal artifacts that offer insight into his artistic journey.
Located just outside the town center, Gansho-in Temple is a serene Buddhist temple known for its impressive ceiling painting, "The Phoenix," created by Hokusai at the age of 88. The temple grounds are surrounded by lush gardens that change beautifully with the seasons—from cherry blossoms in spring to vibrant autumn leaves—making Gansho-in an ideal spot for quiet reflection and photography.
For those interested in Japan’s rich sake-making traditions, a visit to Masuichi Sake Brewery is a must. The brewery has been making sake for nearly 300 years, utilizing traditional methods passed down through generations. Visitors can take a guided tour to learn about the intricate process of sake brewing, from the fermentation of rice to the unique brewing techniques used in Nagano and sample their high-quality sake.
Nature lovers will appreciate Obuse Park, a tranquil green spot ideal for a leisurely stroll or a relaxed picnic. The park is especially popular in the spring, when cherry blossoms form a stunning pink canopy. It’s also a great spot for families, as there are plenty of open areas for kids to play. Throughout the year, the park hosts various events and festivals, giving visitors a chance to engage with the local community.
Gansho-in Temple - © SNOW MONKEY RESORTS
Obuse’s culinary tradition is deeply connected to its agricultural roots and seasonal produce, with chestnuts playing a starring role in many dishes. However, there’s much more to Obuse’s food culture than just chestnuts.
Kuri okowa - © Wikipedia
Obuse’s lively festivals and celebrations offer visitors an authentic look into the town’s culture and traditions. These events showcase the deep-rooted connection the locals have with their land, art, and food.
The Obuse Chestnut Festival is the town’s signature celebration, held annually during the autumn harvest season. It honors the town’s beloved chestnuts, which have been a vital part of Obuse’s identity for centuries. The festival includes chestnut picking, food stalls serving chestnut-themed dishes, and performances that bring the community together.
In the spring, Obuse comes alive with cherry blossom festivals. The town’s parks, especially Obuse Park, are filled with blooming sakura trees, and locals and visitors gather for hanami (flower viewing). The cherry blossom festivals feature picnics, live performances, and food vendors, creating a festive atmosphere to enjoy the beauty of spring.
During the summer months, Obuse hosts traditional matsuri (festivals), where you’ll see colorful yukatas, lively parades, and fireworks. These celebrations are a fantastic opportunity to experience Japanese culture in a fun, vibrant setting. Local food stalls, games, and performances make these festivals a highlight for both residents and tourists.
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Obuse Chestnut Festival - © Obuse Kanko
Japanese Tea Ceremonies - © Mukayu
Spring in Obuse is a lovely season, with temperatures ranging from 10°C to 20°C (50°F to 68°F). The town comes alive with cherry blossoms, making it a great time for outdoor activities like hiking, cycling, and visiting Obuse Park for hanami (cherry blossom viewing). The bright colors of the blossoms contrast beautifully with the blue sky, creating picture-perfect moments for visitors.
Summer in Obuse is warm and humid, with temperatures ranging between 20°C and 30°C (68°F to 86°F). While the heat can be intense, it’s also the season for festivals, outdoor events, and vibrant nature. Visitors can enjoy hiking and visiting local gardens at their peak bloom, or cool off by visiting one of the nearby rivers.
Autumn in Obuse is arguably the best time to visit, with cooler temperatures (10°C to 20°C or 50°F to 68°F) and stunning fall foliage. The vibrant reds, oranges, and yellows of the leaves transform the town into a dreamy wonderland. This is also the season for the Obuse Chestnut Festival, where visitors can enjoy the harvest and experience local traditions.
Winter in Obuse is cold and quite dry, with temperatures often dropping below freezing. Snow is common, turning the town into a serene, white landscape. Visitors can enjoy a more peaceful, less crowded experience, with cozy ryokan stays and hearty local winter dishes. It’s also a great time for skiing in nearby areas like Nozawa Onsen.
A corner of Obuse on a sunny day - © Japan Today
In Obuse, tourists will find that accessing cash and banking services is relatively easy, though it's important to be prepared as some smaller establishments may only accept cash. ATMs are available in convenience stores and select locations around town, with many accepting international cards for withdrawing yen. Currency exchange services are limited in the town itself, so it's advisable to exchange money before arriving or at nearby cities with more extensive banking options.
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Hide away in the gentle hills of Tochigi Prefecture, Mashiko is more than a stop on a map, it’s a living gallery of clay, craft, and community. Known worldwide for its Mashiko-yaki pottery, this charming rural town draws travelers seeking hands-on creativity and a slower pace of life. Here, kiln smoke curls into blue skies, and artisan shops spill treasures onto narrow streets. Only a few hours from Tokyo, Mashiko offers the perfect escape for lovers of traditional Japanese culture, authentic local food, and countryside landscapes.
Population: Approximately 22,000 in 2020.
Economy: Mashiko’s economy thrives on its renowned pottery industry, attracting both domestic and international buyers. Tourism plays a vital role, fueled by pottery fairs, local crafts, and cultural events.
Landmarks: Famous for the Mashiko Pottery Museum, Pottery Street, and the Saimyoji Temple.
Tucked away in the mountains of Gifu Prefecture, Shirakawa-go feels like a scene from an old Japanese folktale. This UNESCO World Heritage Site is famous for its gassho-zukuri farmhouses, wooden homes with steep thatched roofs designed to withstand heavy winter snow. Here, each season paints the village in new colors: spring blossoms, green summer paddies, golden autumn leaves, and glistening winter snow.
Population: Approximately 60,000 in 2020.
Economy: Shirakawa-go’s economy blends heritage preservation with sustainable tourism. While agriculture, especially rice farming, remains part of local life, tourism is now the main economic driver.
Landmarks: Famous for Ogimachi Village, Wada House, and Shiroyama Viewpoint.
Fuji-shi, or Fuji City, is a vibrant gateway to Japan’s most iconic peak, Mount Fuji. Located in Shizuoka Prefecture, this coastal city blends scenic beauty with rich traditions. From its bustling streets to the peaceful banks of the Fuji River, every corner offers a postcard-worthy view of the mountain. Just an hour from Tokyo by train, Fuji-shi is ideal for travelers seeking authentic Japanese city life with nature close at hand.
Population: Approximately 245,000 in 2019.
Economy: Fuji-shi is a major hub in Shizuoka Prefecture’s manufacturing sector, known for its paper and pulp production. The city also benefits from the logistics and transport industries due to its location along the Tōkaidō corridor.. Fishing at Tagonoura Port, tea production in nearby plantations, and tourism linked to Mount Fuji further diversify the local economy.
Landmarks: Famous for Mount Fuji viewing points, Fujisan Hongu Sengen Taisha Shrine, and Tanuki Lake.
Nestled in the far west of An Giang Province, Châu Đốc is where the Hậu River bends toward the Cambodian border. This riverside city is a blend of cultures, faiths, and flavors. Here, Vietnamese, Khmer, Cham, and Chinese communities live side by side, shaping a rich tapestry of daily life. For travelers, Châu Đốc offers more than stunning river views. It’s a city of floating markets, sacred temples, and bustling border trade.
Population: Approximately 100,000 in 2019.
Economy: Chau Doc’s economy thrives on cross-border trade, aquaculture, and agriculture, especially rice and fish farming. Tourism also plays a key role, fueled by its cultural diversity and proximity to Cambodia.
Landmarks: Famous for the Sam Mountain, Ba Chua Xu Temple, and the Chau Doc Floating Market.
Tucked away on the southeastern edge of Cat Ba Island, Lan Ha Bay is a dazzling mosaic of emerald waters, hidden beaches, and towering limestone karsts. Often called the “quiet sister” of Halong Bay, it offers the same breathtaking scenery without the tourist crowds. Here, over 300 islets and unspoiled coves create a paradise for kayakers, nature lovers, and those seeking authentic cultural encounters. This is where the rhythm of the sea shapes daily life, and where travelers can slow down to embrace Vietnam’s coastal charm.
Population: As a part of Ha Long Bay, Lan Ha Bay is home to a small population, primarily concentrated in Viet Hai village, which has a population of around 300 people.
Economy: Lan Ha Bay’s economy is closely tied to tourism, fishing, and aquaculture. The bay attracts visitors with its scenic beauty, supporting hotels, boat tours, and local services. Fishing and seafood farming, especially oysters and squid, provide income for coastal communities. Eco-tourism and sustainable aquaculture are increasingly promoted to balance economic growth with environmental protection.
Landmarks: Famous for the Monkey Island, Dark & Bright Cave, and the Nam Cat Island.
Hai Phong, known as the City of Red Flamboyant, blends coastal beauty, historical depth, and vibrant urban life. Sitting on Vietnam’s northeast coast, this dynamic port city opens the door to famous attractions like Cat Ba Island and Ha Long Bay. Stroll along tree-lined boulevards, admire French colonial architecture, or wander through bustling markets alive with local flavors.
Population: Approximately 2 million in 2022.
Economy: Hai Phong is one of Vietnam’s key economic hubs, driven by its strategic position as a major seaport in the north. The city’s economy thrives on shipping, logistics, shipbuilding, manufacturing, and fisheries. Tourism and hospitality also play a growing role, supported by Hải Phòng’s coastal attractions and cultural heritage.
Landmarks: Famous for the Ky Co Beach, Do Son Beach, and the Tam Bac Lake & Flower Street.